Builds and shares a compelling view of the direction, or sense of purpose of the organization, to engage and motivate others toward a common goal.

Key Behaviors
  • Takes a long-term view of the organization and its surrounding environment.
  • Anticipates factors or future trends shaping the organization to craft the vision.
  • Articulates a sense of purpose for the organization.
  • Conveys a shared, concrete vision of the desired state which provides the basis for formulating organizational strategies and goals.
  • Demonstrates an optimism and sense of urgency that inspires others to embrace the vision.
  • Influences/motivates others to translate the vision into action.

Developmental opportunities for this competency are available from the NIH Training Center.