Uses writing skills and editorial judgment to strategically develop messages for various audiences; and delivers them by evaluating the most appropriate media channel(s) for the particular needs of the target audience.
Key Behaviors
- Plans and conducts evaluations to measure the success of communications plans and products.
- Refines communications plans based on the results of audience research and Institute priorities.
- Writes a variety of communications for example news releases, feature articles, pamphlets, fact sheets and Q & As.
- Prepares communications materials tailored to audiences having different levels of education, interest and points of view.
- Applies knowledge of computer-based information systems, internet applications and technologies to plan, design, and evaluate web sites and pages.
- Knowledge of the elements of plain language.
- Knowledge of the production, communication and dissemination of information and ideas to inform via written, oral, electronic, and visual media.
- Analyzes information needs and determines/develops an information plan and communications products to meet these needs.
Developmental opportunities for this competency are available from the NIH Training Center.