Message Development and Delivery

Uses writing skills and editorial judgment to strategically develop messages for various audiences; and delivers them by evaluating the most appropriate media channel(s) for the particular needs of the target audience.

Key Behaviors
  • Plans and conducts evaluations to measure the success of communications plans and products.
  • Refines communications plans based on the results of audience research and Institute priorities.
  • Writes a variety of communications for example news releases, feature articles, pamphlets, fact sheets and Q & As.
  • Prepares communications materials tailored to audiences having different levels of education, interest and points of view.
  • Applies knowledge of computer-based information systems, internet applications and technologies to plan, design, and evaluate web sites and pages.
  • Knowledge of the elements of plain language.
  • Knowledge of the production, communication and dissemination of information and ideas to inform via written, oral, electronic, and visual media.
  • Analyzes information needs and determines/develops an information plan and communications products to meet these needs.

Developmental opportunities for this competency are available from the NIH Training Center.

What was the best thing about this page?
What was the worst thing about this page?
Do not include personally identifiable information (PII). Please review our privacy policy.

Can we make this page better?

Let us know if you can't find the information you need, have a suggestion for improving this page, or found an error.

If your question requires an immediate response, please use the Contact Us form.

Do not include personally identifiable information (PII). Please review our privacy policy.